A New Chapter :: Kanga Care + GroVia!

As many of you may have heard, GroVia - a brand that’s been a staple in the cloth diapering world for nearly two decades - is officially joining the Kanga Care family. Founded by Kim Ormsby in 2011, GroVia has long been a respected voice in our shared mission to make cloth diapering more accessible, sustainable, and beautiful. Over the years, we have admired the GroVia commitment to innovation, their loyal community, and their impact on modern cloth diapering. When the opportunity came to bring GroVia into the Kanga Care family, it felt like a natural fit, not to mention their product line being a perfect complement to the Kanga Care catalog without overlapping styles. We couldn’t be more excited!

To the GroVia community personally, - Welcome. 🧡

We know how tightly this brand is wrapped around your hearts - because it was built with heart, by a founder who gave it her all. You have been part of something incredibly special under Kim’s ownership. A brand created with love, integrity, and innovation. We see that, we honor it, and we want you to know that same level of care will continue here.

As GroVia comes under our wing at Kanga Care, we do so with the utmost respect for everything Kim has created and everything you have helped build as well. We promise to listen, to learn, and to carry this legacy forward with the same devotion and attention you have come to expect. Welcome to our family. 💛

To Kim ::

Thank you for building something truly meaningful. For nearly 20 years, you have poured your heart, vision, and unquestionable commitment into the legacy of GroVia. You have been a force in modern cloth diapering whose brand and impact spans oceans, generations, and the heart of the parenting world. You have built entire communities that change how families care for their babies and the planet... communities that have become a family to you. 

It is an incredibly deep honor to carry your torch forward, to continue the mission you began with such heart and devotion. Like you, I’ve spent nearly two decades building the Kanga Care and Rumparooz brand - rooted in purpose, need, and love. In bringing GroVia into the Kanga Care family, we are not just acquiring a company - we are embracing, continuing, and building legacy. One that deserves to not only endure, but to grow, evolve, and flourish in the hands of a kindred spirit. From one founder to another, I promise to protect what you have built, honor the community that stands with you, and lead with the same passion that started it all.

With gratitude and a full heart,

Julie Ekstrom
Founder & CEO, Kanga Care

What Does This Mean for You?

We know transitions can come with questions — and we are here to offer answers, reassurance, and transparency every step of the way.Whether you are a long-time GroVia fan, a Kanga Care enthusiast, or brand new to either - here is what you can expect so far:

• GroVia products are here to stay. We will continue to support and relaunch GroVia’s most-loved products — including hybrid shells, soaker pads, boosters, and more. These essentials aren’t going anywhere, and many will be back on shelves very soon.
• Improved restocks + accessibility. One of our top priorities is streamlining inventory to make it easier for you to get what you need, when you need it — whether you are shopping retail or wholesale. We are working behind the scenes to bring consistency and clarity to both product availability and fulfillment.
• Same quality. Same care. We are not changing the GroVia you love. Materials, product function, and high standards will be maintained — with fresh packaging and a little Kanga Care sparkle.
• Customer service support will now be managed by Kanga Care. That means you’ll get quick responses, real-time help, and thoughtful support from the same team that’s helped Kanga Care families for nearly 20 years. You can reach us anytime via our web site chat, email, Facebook, Instagram, or local in Golden, Colorado.
• GroVia accounts will still work. If you have shopped with GroVia in the past, your customer history and loyalty will be respected. The GroVia website will remain as is and restocked with product as inventory builds.
• Your voice matters. If you have questions, product requests, or feedback — please share it! This is a community-led chapter, and your voice will help shape what’s next.

In short: we are here to make things easier, not harder. Better, not different. And always guided by the same values that built both of these brands — sustainability, quality, innovation, and care.

We’d love to hear from you! We want to hear from you! ::

What are your hopes and desires for the future of GroVia? Something you’ve never seen before? A new color or print? Or just an update or tweak to a current favorite? Leave us a comment below or send us an email!

We are here - not just to lead, but to listen… to you, always!

P.S. If you aren't on our newsletter - signing up will be a great way to get updates on both brands while we are in "transition" mode 😊